When Atkinson Construction set out to celebrate its 100th anniversary, the goal was not just about looking back. The company wanted to create a video that honored a century of landmark projects while also inspiring the next generation of employees.
As a Seattle video production and content creation company with extensive experience in the construction industry, we partnered with Atkinson Construction to create a story that resonates with both longtime team members and future recruits.
The finished video premiered during Atkinson Construction’s 100th anniversary celebration, but it was intentionally designed to have a longer life. By combining authentic employee interviews with striking visuals from jobsites across the country, the video now serves as a powerful recruiting tool that reflects the company’s culture, values, and commitment to meaningful work.
Showcasing a Century of Building
Over the past 100 years, Atkinson Construction has helped shape communities through some of the nation’s and world’s most recognizable infrastructure projects. The anniversary video highlights historic achievements such as the Grand Coulee Dam, the Coronado Bridge in San Diego, and the Oakland-Alameda Coliseum while also demonstrating the company’s continued impact through modern infrastructure and underground construction projects.
To tell that story authentically, we worked closely with Atkinson Construction to balance archival history with present-day operations across the company’s Northwest, California, and Underground divisions.
Capturing the Story Across the Country
Creating the video required coordinating content from multiple locations and personnel. Our video production crew conducted interviews and captured b-roll in the Seattle area and throughout Southern California, while an additional videographer documented underground operations in Maryland to showcase another critical part of Atkinson Construction.
By blending footage from across the country into a single narrative, the final video reflects both the scale of Atkinson’s work and the people, hard work, and camaraderie that make those projects possible.
The Heart of the Story: The People
While the projects themselves are impressive, the most memorable moments come from the employees.
Through candid interviews, team members shared what makes Atkinson Construction a place where people build long-term careers, tackle meaningful challenges, and take pride in contributing to projects that improve communities for generations.
Those authentic voices transform the video from a historical retrospective into a compelling employer brand story and recruiting video.
Construction Video Production That Connects
At Moarly Creative, we create videos for organizations across many industries, but construction storytelling remains one of our specialties. Whether the goal is recruiting top talent, documenting major projects, or celebrating a milestone anniversary, we focus on creating videos that connect with audiences on a human level.
The Atkinson Construction centennial video is a great example of how strategic video production preserves a company’s legacy while shaping its future.
Contact us for your next construction video project through call, text, or email — whatever is easiest for you. And be sure to follow us on Instagram, Facebook, LinkedIn, YouTube, and Vimeo to see more of our video creations.