Photos are essential when marketing a home, but video can show a property in a different way. A well-produced real estate listing video gives potential buyers a feel for how a home looks, flows, and connects in a way individual photos can’t.
The best listing videos don’t need to show every room, closet, and corner. They should highlight what makes the property worth seeing and leave potential buyers wanting to experience the rest for themselves.
Here is an example of the real estate listing videos we produce at Moarly Creative:
Give Buyers a Reason to See More
You’ll notice we don’t show every part of the property in our listing videos. Instead, we focus on the features and details that make the home stand out. The goal is to give potential buyers a feel for the property while still giving them a reason to see it for themselves.
There’s no perfect length for every real estate listing video. The right length depends on the property, the story you’re trying to tell, and where the video will be used. The goal is to keep the pace moving and include only the shots that help showcase the home.
“Tim and his team are an absolute pleasure to work with. They are extremely responsive, professional, and provided a first-class product,” said Bret Butler of Butler & Butler Real Estate. “Their innovative approach gives us a unique opportunity to market our listings and reach a larger luxury audience.”
Create Real Estate Videos for Different Platforms
A listing video doesn’t have to be a single deliverable. Footage from the same shoot can be edited into different versions for a property listing, website, social media, and other marketing channels. Horizontal and vertical edits can also help agents get more use out of the footage across different platforms.
Real estate video production can give agents another way to showcase a property, reach potential buyers, and create content they can use across their marketing.
At Moarly Creative, we’ve produced listing videos for homes throughout the Seattle area, from condos and townhomes to luxury properties. Explore more of our real estate video production work or contact us to talk about your next listing.