A picture is worth a thousand words but one minute of video is worth 1.8 million words. If you’re keeping score at home, this is an absolute blowout. In the world of real estate marketing, print materials and photographs have tremendous value. There is no denying that. But this day and age – especially in a red hot market – Seattle real estate listing videos are a must.
Real estate listing videos increase inquiries by 403%.
I’m not talking about a bunch of photos set to music as a slide show. I mean well-produced, professional real estate listing videos. The kind of videos we put together at our Seattle video production and content creation company Moarly Creative – with drones, sliders, and other top-notch equipment. Check out an example of our work around Seattle:
“Tim and his team are an absolute pleasure to work with. They are extremely responsive, professional and provided a first class product,” said Bret Butler of Butler & Butler Real Estate. “Their innovative approach gives us a unique opportunity to market our listings and reach a larger luxury audience.”
You’ll notice we don’t give away the whole property in our listing videos. Instead, we only wet your appetite by showing off the highlights of the home. The goal is to leave the viewer craving more. If you give them too much, there’s actually a chance you will turn them away.
It’s also important to keep real estate listing videos short because – quite frankly – people won’t watch something much longer than a minute and a half. The shorter the better – as long as you’ve highlighted the property correctly.
85% of buyers and sellers want to work with an agent who uses video.
Understanding that different platforms have different rules and limitations, we can edit your Seattle real estate listing videos into consumable content for the NWMLS, Instagram, Facebook, or anything else you need.
Research shows that buyers are more likely to request a showing for listings with videos than those without. Not to mention, videos are simply a must in this age of technology. Videos are used to sell any number of products, and real estate listing videos are no different.
If you’re interested in listing videos or more, our video production and content creation company is excited to help. Please click here to contact us, and/or connect with Moarly Creative on Twitter, Facebook, and Instagram. We even have an entire website called Seattle Listing Videos that’s dedicated to the real estate work we do. We can’t wait to partner with you on your next property!