Unfortunately, many marketers, businesses, and organizations don’t see the storytelling light. They think storytelling is just a buzzword or a trend. But the reality is: stories are here to stay. People spend billions of dollars every year on movies, shows, and novels. That’s because humans love stories. Marketing is no different. Powerful stories build brands, create profits, and leave a lasting effect on consumers.
Here are some of our favorite storytelling quotes to help rev your marketing engine!
“Storytelling is the most powerful way to put ideas into the world.” — Robert McKee
“Purposeful storytelling isn’t show business, it’s good business.” — Peter Guber
“Inside each of us is a natural-born storyteller, waiting to be released.” — Robin Moore
“We are all storytellers. We all live in a network of stories. There isn’t a stronger connection between people than storytelling.” — Jimmy Neil Smith
“Marketing is no longer about the stuff that you make, but about the stories you tell.” — Seth Godin
“At its very core, marketing is storytelling. The best advertising campaigns take us on an emotional journey – appealing to our wants, needs and desires – while at the same time telling us about a product or service.” — Melinda Partin
“Do you know what is the most-often missing ingredient in a sales message? It’s the sales message that doesn’t tell an interesting story. Storytelling…good storytelling…is a vital component of a marketing campaign.” — Gary Halbert
“Storytelling offers the opportunity to talk with your audience, not at them. People can’t help but want to be a part of your story, and that’s how marketing can happen the natural way.” — Laura Holloway
“The best brands are built on great stories.” — Ian Rowden
“People don’t buy what you do; they buy why you do it.” — Simon Sinek
“The trick to selling anything is to tell your story.” — Kevin Sterling
“The stories we tell literally make the world. If you want to change the world, you need to change your story.” — Michael Margolis
“Thinking up stories is easy. It’s finding a way to make it something that people have never seen before–that’s what’s difficult. It’s also what’s the most fun.” — Stan Lee
“There is no greater power on this earth than story.” — Libba Bray
If you haven’t had your “I should have done this sooner” moment with storytelling, now is the time. The longer you stay stagnant, the further you fall behind. Storytelling has been a part of humankind since the beginning, and it will exist until the end of time. It’s not a fad; it’s permanent. Start storytelling today.
At Moarly Creative, we’ve told thousands of stories in our careers. We have nearly two decades of experience in television news and marketing. We know how to tell a story and we know how to tell it well. We would love to share your story next. Visit our website and connect with us on Twitter, Facebook, Instagram, and Vimeo. You can also share your favorite storytelling quotes in the comment section below!