Sometimes someone else says it better than you can.
I spent the first part of my career telling stories in television news and now do the same through video production and marketing. Along the way, I’ve collected plenty of reminders about why storytelling works: stories create connections, make ideas memorable, and give audiences a reason to care.
Here are some of my favorite quotes about storytelling and marketing.
Storytelling Quotes
“Storytelling is the most powerful way to put ideas into the world.” — Robert McKee
“Purposeful storytelling isn’t show business, it’s good business.” — Peter Guber
“Inside each of us is a natural-born storyteller, waiting to be released.” — Robin Moore
“We are all storytellers. We all live in a network of stories. There isn’t a stronger connection between people than storytelling.” — Jimmy Neil Smith
“Marketing is no longer about the stuff that you make, but about the stories you tell.” — Seth Godin
“At its very core, marketing is storytelling. The best advertising campaigns take us on an emotional journey – appealing to our wants, needs and desires – while at the same time telling us about a product or service.” — Melinda Partin
“Do you know what is the most-often missing ingredient in a sales message? It’s the sales message that doesn’t tell an interesting story. Storytelling…good storytelling…is a vital component of a marketing campaign.” — Gary Halbert
“Storytelling offers the opportunity to talk with your audience, not at them. People can’t help but want to be a part of your story, and that’s how marketing can happen the natural way.” — Laura Holloway
“The best brands are built on great stories.” — Ian Rowden
“People don’t buy what you do; they buy why you do it.” — Simon Sinek
“The trick to selling anything is to tell your story.” — Kevin Sterling
“The stories we tell literally make the world. If you want to change the world, you need to change your story.” — Michael Margolis
“Thinking up stories is easy. It’s finding a way to make it something that people have never seen before–that’s what’s difficult. It’s also what’s the most fun.” — Stan Lee
“There is no greater power on this earth than story.” — Libba Bray
The words are different, but the idea behind these quotes is remarkably consistent: stories help people connect with ideas, organizations, and each other. That’s why storytelling remains at the heart of the work we do at Moarly Creative.
If you’re thinking about how to tell your organization’s story, learn more about our storytelling approach or contact us to start a conversation.