Five interviews. Four manufacturing plants. More than 240 miles of driving. And one day to capture it all.
That was the production challenge when we hit the road across northern Utah to create a video for L2L, a manufacturing operations platform used by plants around the world.
L2L can be fully deployed in a manufacturing plant within five or six weeks, a timeframe that can be hard for potential clients to believe. Our job was to show that it could be done by hearing directly from the people who had experienced it. We set out to conduct five interviews at plants across Utah, gathering testimonials about successful L2L deployments—all in a single day.
Planning a Video Shoot Across 240 Miles
The night before our shoot day with L2L, we flew from Seattle to Salt Lake City and then drove to our hotel in Provo. That’s where we woke up early the following day and started our grand adventure.
We started at the Young Living plant in Spanish Fork, just nine miles from our hotel. From there, we drove 76 miles to Purple‘s manufacturing plant in Tooele, where we conducted two interviews. Next came a 90-mile drive to Autoliv in Brigham City, followed by another 25 miles to JBT AeroTech in Ogden. After the final interview, we drove 40 more miles to the Salt Lake City airport and flew home to Seattle that night.
By the end of the day, we’d captured all five interviews and made it back to the airport for our flight to Seattle. Pulling it off required careful scheduling, a bit of grind, and great coordination from the L2L team.
Not every video shoot happens in one convenient location. At Moarly Creative, we plan productions around the story, whether that means one interview in Seattle or multiple locations spread across hundreds of miles.
Explore our video production work or contact us to talk about your project.