A picture is worth a thousand words, while one minute of video is worth 1.8 million words. If you’re keeping score at home, this is an absolute blowout. In the world of real estate, print materials and photographs have plenty of value. There is no denying that. But in this day and age – especially in a red hot Seattle market – real estate listing videos are a must.
Real estate listing videos increase inquiries by 403%.
I’m not talking about a bunch of photos set to music as a slide show. I mean well-produced, professional real estate listing videos. The kind of videos we put together at Moarly Creative – with drones, sliders, and other top-notch equipment. Check out an example of our work around Seattle:
You’ll notice we don’t give away the whole property in our real estate listing videos. Instead, we only wet your appetite by showing off the highlights of the home. The goal is to leave the viewer craving more. If you give them too much, there’s actually a chance you will turn them away.
It’s also important to keep real estate listing videos short because – quite frankly – people won’t watch something much longer than a minute and a half. The shorter the better – as long as you’ve highlighted the property correctly.
85% of buyers and sellers want to work with an agent who uses video.
Understanding that different platforms have different rules and limitations, we can edit your real estate listing videos into consumable content for the NWMLS, Instagram, Facebook, or anything else you need.
Research shows that buyers are more likely to request a showing for listings with videos than those without. Not to mention, videos are simply a must in this age of technology. Videos are used to sell any number of products, and real estate listing videos are no different.
If you’re interested in real estate listing videos in Seattle or beyond, we’re excited to help. Please click here to contact us, and/or connect with Moarly Creative on Twitter, Facebook, and Instagram. You can also find more of our videos on Vimeo and YouTube. We can’t wait to partner with you on your next property!