If you’re just jumping into the world of video production for your company or organization, you don’t need to spend thousands of dollars on new camera equipment and lenses right out of the gate. Instead, you can start by using a GoPro. Sure, most people...
We’ve all heard it a thousand times: “the power of storytelling.” We’ve also experienced “the power of storytelling.” It’s the reason American’s spend billions of dollars on streaming services and at movie theaters every...
Storytelling isn’t a buzzword; it’s the king of content. Now is the time to start if you want to tell stories for your business or organization. But how do you tell a compelling story? Let’s go ahead and begin from the top: know how to capture an...
It’s one of the questions we’re most often asked: How long should my video be? While there is no concrete answer, we live by a simple rule at our Seattle video production and content creation company — the shorter the better. And there are several...
There is a popular saying in the marketing world: “People don’t buy what you do; they buy why you do it.” There’s obviously nothing wrong with showcasing your gizmos and gadgets, but you won’t truly “reach” an audience until...
