There’s something special about projects that are equal parts fun, creative, and technically intentional, and our latest short-form video collaboration with Murder Hornet Hot Sauce checks every box.
This short-form video marks the first episode of a new Chef Series for Murder Hornet Hot Sauce, and it brings together co-founder Kevin Cummings and his 13-year-old nephew, Chase, for a cooking challenge that’s as entertaining as it is authentic. The mission? Create Chase’s signature dish—shrimp alfredo—and answer one very important question by the end:
Is it “gooder” with Murder Hornet Hot Sauce?
Short-Form Video Concept: Authentic, Funny, Built for Social Media
Kevin and Chase hilariously navigate the cooking process from start to finish, leaning into their natural family chemistry rather than a rigid script. They taste the shrimp alfredo as-is, then Kevin adds Murder Hornet Hot Sauce’s Blood Orange Agave hot sauce to the dish for the final verdict.
The result? You’ll have to watch to find out, but the real win here is how effortless the content feels. That authenticity is exactly what performs best on social media platforms.
The Production: Shot Entirely on an iPhone
One of the most exciting parts of this short-form video is how it was produced.
This entire shoot was captured solo, using:
- Only an iPhone for video
- RODE Wireless GO II microphones for clean, professional audio
No cinematic cameras. No heavy lighting setup. Just intentional framing, thoughtful coverage, and great sound.
This approach allowed us to stay nimble, cost-effective, and fast, without sacrificing quality. It’s a perfect example of how strong storytelling and smart video production choices matter more than the size of the gear package.
Short-Form Video for Social Media
From the start, this short-form video was designed for social media distribution.
We delivered:
- A 2-minute cut and a 30-second cut
- Each version formatted in 16:9 (horizontal) and 9:16 (vertical)
That means Murder Hornet Hot Sauce can deploy this content seamlessly across platforms like Instagram, TikTok, YouTube Shorts, and more, without re-editing or compromising the viewing experience.
This is where video production strategy meets execution: capturing once, delivering many assets, and making content work harder for the brand.
Why This Matters for Your Businesses
At Moarly Creative, we love cinematic productions, but we’re just as passionate about helping businesses show up consistently with high-quality short-form video content.
This project highlights something we tell clients all the time:
- You don’t always need a full production crew to create compelling video content
- You do need strong storytelling, clean audio, and an understanding of content creation
Depending on the project, we can:
- Produce cinematic, high-end video with our full professional gear
- Or go lightweight and agile with iPhone video production that still looks polished and intentional
Both approaches have their place, and we help clients choose what makes the most sense for their goals and budget.
A Trusted Creative Partner
We love working with Murder Hornet Hot Sauce. We helped them create YouTube ads, a short-form video taste test with my son, and this Chef Series is another example of the creative trust we’ve built together. Their willingness to experiment, have fun, and lean into personality makes the content stronger every time.
We have plenty of experience creating short-form video content, working with:
- An emerging car company
- Restaurants
- A local Chamber of Commerce
- And many more
No matter the industry, the goal is the same: create authentic, engaging short-form video content that’s built for the platforms where people actually watch.
Let’s Create Something That Works Hard for You
This Chef Series kickoff with Murder Hornet Hot Sauce is a reminder that great video doesn’t have to be complicated; it just has to be intentional.
If you’re looking to create a short-form video that feels real, performs well, and fits your brand (whether shot cinematically or with an iPhone), we’d love to help. You can Simply contact us through call, text, or email — whatever is easiest for you. And be sure to follow us on Instagram, Facebook, LinkedIn, YouTube, and Vimeo to see more of our video creations.
More Chef Series episodes coming soon, and yes, they’re only getting “gooder.”