HomeStreet Bank does so much more than banking; they’re also ingrained in the communities they serve. On top of volunteering their time, they also proudly sponsor the Seattle Seahawks, Seattle Sounders, and even a H1 Unlimited hydroplane team.
To help promote their sponsorship of the U1 Miss HomeStreet hydroplane and add excitement to the racing season, HomeStreet Bank partnered with our Seattle video production and content creation company to create a series of social media videos.
In a single day, we drove from Seattle to Kennewick for H1 Unlimited testing on the Columbia River, interviewed the U1 Miss HomeStreet crew and driver, gathered exciting footage of the hydroplane, and then drove home from Kennewick to Seattle. It was a lot of hours in the summer heat but it was worth every second. If there’s one way to describe how we work at Moarly Creative – we love to grind.
Race Season Promo
In all, we delivered nine social media videos to HomeStreet (yes, nine videos from a single shoot day). That included storytelling videos and hype video, like this hard-hitting race season promo. The variety of videos we produced shows our versatility as a video production company.
Video Storytelling
On top of the hard-hitting hype video, we also captured impactful stories from U1 Miss HomeStreet driver Jimmy Shane and crew chief Cindy Shirley. These storytelling videos dive off the boat and deeper into the heart of the team’s story. Most of the members of the racing team are volunteers who simply have a passion for hydroplane racing.
HomeStreet Bank Sponsorship
But the sponsorship isn’t only about the racing team; it’s also about HomeStreet Bank. As mentioned earlier, HomeStreet loves being active with the communities they serve. The hydroplane sponsorship is only one way the bank gets involved in the community. Sports — almost unlike anything else — bring people together, especially here in Seattle for Seafair. We interviewed HomeStreet Bank CEO Mark Mason to find out why the bank hopped in the hydroplane racing game.
Hydroplane Racing Video
And of course, we needed to create a video targeting the hydroplane racing audience and those who might be interested in watching hydroplane racing. Once a thriving sport, Unlimited Hydroplane racing has slipped in popularity over the last several years. That’s really unfortunate because hydroplance racing is a thrilling sport that includes speeding boats kicking up huge rooster tails. It truly is a sight to behold.
HomeStreet Bank Hydroplane Video Series
Thanks to our video production, the HomeStreet Bank hydroplane videos were a success on social media. Alone, the video we created to get people interested in hydroplane racing almost immediately registered more than 11,000 views, 56 shares, and 134 reactions to a limited audience on the HomeStreet Bank Facebook page.
We’re often asked what our specialty is at Moarly Creative and the answer is always the same: storytelling. That’s our bread and butter, but it’s not the only thing we can do. The HomeStreet Bank hydroplane videos showcase our flexibility. We tell compelling stories, create fun promos, and do anything a client requests – and we do it really well.
Upon delivery of the hydroplane videos, HomeStreet Bank senior marketing specialist Colleen Fehler emailed, “We really love what you’ve put together here. It’s exactly what we were hoping for.”
If you are looking for an awesome Seattle video production and content creation company, you’ve come to the right place. Please feel free to contact us and/or connect with Moarly Creative on Twitter, Facebook, Instagram, YouTube and Vimeo.
You can also click here to learn more about our friends at HomeStreet Bank.