Think Fertility is a newer fertility clinic in Bellevue. They wanted help getting their name and message out to prospective patients, and wanted to do that through video. That’s when they reached out to our Seattle video production and content creation company for help. The goal: create a clinic feature video for their website and social channels.
While simply creating a video is a great goal, Think Fertility needed a partner with a heart for storytelling in the healthcare industry. It’s important for a clinic feature video to cover who they are, what they do, how they do it, but it’s most important to share why they do the work that they do.
Think Fertility Clinic Feature Video
We used a day and a half of shooting to capture b-roll and authentic interviews. The first full day shoot included interviews with staff and then collecting b-roll to share how Think Fertility offers world-class treatment through expertise, technology, and compassion.
“Working with Tim and Moarly was truly a great experience for our team,” said Christine Cheng of Think Fertility. “From the very beginning, Tim was incredibly patient, flexible, and easy to work with. As a medical office, we have many limitations around scheduling and filming, but he never made it feel stressful. Instead, he offered thoughtful suggestions that worked within our constraints and helped us feel confident throughout the process.”
Think Fertility Patient Testimonial Video
The second half-day shoot centered on a patient success story, interviewing Lynnette and Bradley Hayes about their journey to parenthood, and how Think Fertility helped them receive the “greatest gift in the world” — their daughter. We captured b-roll of the Hayes family interacting with Dr. Jie Deng at Think Fertility, and outside in the world, enjoying life together at a local park.
The patient interviews were so strong that Think Fertility also asked us to create a separate patient testimonial video, focusing on Lynnette and Bradley, the challenges they faced in becoming parents, and ultimately the joy in having a child thanks to Think Fertility.
“We hoped to create videos that genuinely connect with our patients on an emotional level, and Tim captured that perfectly,” said Cheng. “The storytelling feels authentic, natural, and deeply meaningful. We absolutely love both our feature video and patient testimonial video.”
Storytelling in Healthcare
Think Fertility could have approached its videos in many different ways. And there are a trillion Seattle video production companies that could have created the content for them. But they know the value of storytelling and the impact it has on their audience (prospective patients). They required skilled storytelling, and that’s exactly what we provided for them.
“We’re so grateful for Tim’s professionalism, creativity, and attention to detail, and we would highly recommend Moarly to any medical practice looking to tell their story in a genuine and impactful way,” Cheng said.
We love working in the healthcare space. If you’re looking for help sharing your story, contact us through call, text, or email — whatever is easiest for you. And be sure to follow us on Instagram, Facebook, LinkedIn, YouTube, and Vimeo to see more of our healthcare video creations.