by Tim Lewis
We know a good story can hold our attention, make us feel something, and stick with us long after it’s over. But why? Research into how our brains respond to stories helps explain why storytelling can be such an effective way to communicate. Stories Engage More...
by Tim Lewis
A good story starts with understanding who you’re telling it to. You can have an interesting subject, great visuals, and a compelling message, but if the story doesn’t connect with your audience, it’s unlikely to have much impact. That’s why...
by Tim Lewis
How long should your video be? It’s one of the most common questions we hear from clients, and unfortunately, there’s no magic number. The right video length depends on what you’re trying to accomplish, who you’re trying to reach, where the...
by Tim Lewis
There is a popular saying in the marketing world: “People don’t buy what you do; they buy why you do it.” There’s obviously nothing wrong with showcasing your gizmos and gadgets, but you won’t truly “reach” an audience until...
by Tim Lewis
There’s no doubt TRICO Contracting, Inc. loves its community. Many of their principals and employees have lived and worked in Skagit Valley for most of their lives. That’s one of the main reasons the construction company wanted to secure a bid to build the...
