Content is king. I’m not telling you something you don’t already know. When planning a video project, my best advice is to maximize every second of the footage captured. Sure, you might have a long-form video in mind. But we leave tons of soundbites and b-roll on the cutting room floor– all of which you could and should use for video content creation.
Spare Footage for Video Content Creation
Think about it: We come in and conduct three interviews for your video project. Say each interview is 15 minutes long. Typically, we only use around 30 seconds from each interview for a full one-and-a-half-minute video. I don’t need to do the math for you; there’s a ton of unused footage you can use for additional video content creation.
Different Aspect Ratios for Social Media
Our Seattle video production company specializes in storytelling. Those stories can be as long as three minutes or as short as 15 seconds. We can also create video content in different aspect ratios, including 16:9 horizontal videos and 9:16 vertical videos for reels. Honestly, there is nothing we can achieve for you when it comes to video content.
You should do this whether you work with us or another video production company. Utilize every single second of footage we capture during your shoot days. You’re paying for the shoot, so why not make the most of it? Yes, there are additional costs for video editing, but your return on investment is priceless.
Video Content is Massively Popular
Audiences consume video content more than anything else online. There are several reasons for that: video is easy to consume, it’s impactful and shareable, and social media platforms prefer and push video content (it means more ad money). Think about any content social media platforms suggest for you. It’s all or almost all video. It’s the way to reach an audience these days.
I’m not saying you need professional video production to make an impact with your video content. You can create amazing videos on your own (here are a few tips). But if you’re hiring a video production company, make the most of your investment by using everything you can. As time continues to whiz into the future, I am often contacted about short-form video content creation. There is heavy demand from the audience, and you’re missing a significant opportunity by not tapping into that. I encourage this approach to every single client.
Seattle Video Production Partner
At Moarly Creative, we can help you make the most of your video production investment. I don’t say this to upsell. I say it because it truly gives you the most bang for your buck. Our motto is, “Let’s shoot the sh*t out of this story.” We capture as much as we can in the time we have with you so you have as much video content to work with as possible.
Contact us to find out how we can partner on your next long-form and short-form video project. You can call, text, or email—whatever is easiest for you. You can also connect with us on Instagram, Facebook, Twitter, and LinkedIn. And you can watch more of our video content on YouTube and Vimeo.