“Those who tell the stories rule the world.” That’s a Hopi American Indian proverb, and although it was originally stated long ago, the quote remains true today. Storytelling isn’t a buzzword – it’s the king of content, and it should be a major part of your marketing efforts and video production.

“People don’t buy what you do; they buy why you do it.” That’s a quote from author/speaker Simon Sinek. You can tell people what you do until you’re blue in the face, but it’s not until they learn your why will they commit to you or your product. That’s where storytelling comes in. A true, authentic story is a powerful piece of content – more powerful than you can even imagine.

“Authenticity is attractive.” That’s the first line in this article by Ilya Pozin. She follows by saying: “While most people are inherently suspicious of brands, 80 percent of consumers say that authentic content can compel them to engage with a company. In a world increasingly filled with “fake news,” “alternative facts,” and a deluge of marketing messages, people yearn for what’s real. As a brand, you have the opportunity to cut through the noise and reach audiences by telling an authentic story.” Don’t be afraid to be real. Authenticity yields awesome results, especially in video production.

“Emotion creates a connection.” That’s not really a quote – it’s just a common belief. When I worked in television news, managers always pushed for emotional stories. You can rattle off stat after stat, but viewers rarely connect with numbers. A personal story is much more powerful. Think about the stories you remember most. I guarantee they’re not full of sales figures and infographics, but instead they’re loaded with emotion. If you want to truly connect with your audience through video – storytelling is key.

storytelling marketing video production
Video production is one way to use storytelling in your marketing campaigns

“80 percent of customers remember a video they’ve watched in the last month.” That’s according to HubSpot. You can tell amazing stories in different ways but none are more powerful than video. This article by Matt Bowman states that video is projected to claim 80 percent of all web traffic by 2019, and 90 percent of customers report that videos help them make purchasing decisions. If that’s not enough, it’s estimated that 92 percent of people who consume mobile videos share them with other people. No other content provides results like video production.

“Everyone has a story. Not everyone knows how to tell it.” That’s a quote from our homepage. If anyone knows how to tell a story – it’s Moarly Creative. We have more than two decades of experience in television news and video production. We’ve told thousands of stories in our careers, and we want to tell your story next. Storytelling is our bread and butter, and quite frankly, we do it really well. Here’s some proof…

“These are excellent videos. Our people really shine and tell a fabulous story. The video team did an awesome job capturing their essence and editing for a captivating glimpse into their lives. Well done!” That’s a compliment we received from Andrew Cuthbert, Senior Marketing Manager at MityLite. He’s one of many happy partners we’ve worked with (click here to see more testimonials). The good news: you can be next!

Here’s a look at one of the videos we turned at MityLite for L2L’s People of the Plant Floor video series:

If you’re ready to start telling authentic stories, it’s time to partner with Moarly Creative. Storytelling is our specialty. You can contact us and/or connect with us on Facebook, Instagram, Twitter, YouTube and Vimeo. Whether you’re in Seattle (our home base) or beyond, we’re excited to work with you!

Tim Lewis is the founder and chief storyteller with Seattle video production and content creation company Moarly Creative. He spent more than 12 years as a television news reporter and sportscaster, last working at KOMO in Seattle. You can find him on Facebook and Twitter for all your storytelling needs.